Business Model

Our business model has evolved from that of a specialist distributor, to designer, to design manufacturer.

OUR PURPOSE

WHY WE EXIST:

We power the world’s critical systems.

OUR VALUES

  • Integrity
  • Knowledge
  • Speed
  • Flexibility
  • Customer Focus

OUR VISION

WHERE WE WANT TO BE:

To be the first choice power solutions provider delivering the ultimate experience for our customers and our people.

KEY RESOURCES

STRONG RELATIONSHIPS

with our suppliers, employees and Shareholders.

STRONG LEADERSHIP

A strong Executive team with a clear strategic vision.

PEOPLE

An experienced and committed workforce.

TECHNOLOGY

We are investing in our future through our investment in infrastructure and technology.

KEY ACTIVITIES

DESIGN

We have transitioned our business from a specialist distributor, to designer, to design manufacturer. This has enabled us to ascend the value chain to grow our revenues and margins. Through acquisition, we have moved further up the power and voltage scale so we can fulfil more of the opportunities presented to us by our target customers. We have design engineering teams on three continents – this allows us to release a high number of innovative new products required by this highly diversified market. These products often have class-leading energy efficiency and small footprints to meet the ever-higher demands of our key customers. Additional engineering service teams in Germany, North America, Singapore and the UK are able to provide value-added services close to our key customers. We are able to provide modified product solutions, which allow the customer to more easily integrate the power converter into their equipment, therefore delivering a cost saving.

PRODUCTS

We have the broadest, most up-to-date product offering in the industry, with over 250 product families in our portfolio. Our products are specific to the requirements of the various industries and applications we target. Our philosophy is to provide highly flexible products that are easy to modify. This saves our customers the cost, time and risk of pursuing a fully customised solution. Our product portfolio has been enhanced with high voltage modules following the acquisition of EMCO in November 2015, RF Power from Comdel in September 2017 and high voltage/ high power products from Glassman in May 2018.

MANUFACTURING

We manufacture our own products and this provides us with the ability to ensure excellent quality, and an agile supply chain to meet customers’ lead time expectations.

BUILDING AND MANAGING RELATIONSHIPS WITH CUSTOMERS

Our customers are at the heart of what we do. Our model is to sell directly to our key customers where we can add genuine value, offering excellent service and support combined with class-leading products.

We have carved out a leading position in our industry. An up-to-date, high-efficiency product offering, delivered to our customers by the largest and most technically competent sales engineering team in the industry, backed up by highly skilled power systems engineers, combined with the safety and reliability benefits of world-class manufacturing, provide a compelling value proposition to our customers.

SUPPLY CHAIN MANAGEMENT

The management of our supply chain is critical to our success. Quality and reliability are paramount to our customers who often provide critical healthcare or industrial systems. For that reason, we need excellent suppliers with high-quality standards.

We have a rigorous approval process that looks at all aspects of a supplier before we engage with them. This not only includes a prospective suppliers’ quality systems and standards, but also their financial viability and, of course, their environmental performance and treatment of their people. We are a full member of the Responsible Business Alliance (RBA) and have adopted the RBA Code of Conduct throughout our organisation. This not only deals with environmental standards but also treatment of people, health and safety and business ethics. Our customers demand excellent quality and security of supply and strong corporate social responsibility standards.

QUALITY

Our stringent quality standards ensure the ultimate in quality and reliability. This is vital to our customers. This starts from the design phase right through to production and after sales support.

sales-cycle-proceeds

1. Identification

A new design programme is identified at a customer where we are an approved or preferred vendor. This is typically quite late in the customer's development cycle as they will not usually know the total power requirement of their system until they have a working prototype.

2. Quotation

An XP Power sales person will work with the customer to understand the requirements including the power requirements at different voltages, communication required between the power converter and end system, any specific safety agency requirements and the physical dimensions. XP Power will then advocate a solution and provide a quotation to the customer. This solution could be a modification of one of our standard products.

3. Sample

One or more samples are provided to the customer for them to evaluate in their system. This is a critical stage of the sale and we often find that the first company providing a sample that works in the equipment will win the design slot. Speed is therefore critical. Our power systems engineers will often work closely with the customer at this stage to assist them with any issues they might experience such as dealing with electrical noise.

4. Approval

The power converter is approved for use in the customer system following the customer’s technical evaluation and external safety agency approval. This is generally the longest part of the sales cycle as the technical and safety evaluation are very time consuming for the customer. XP Power will often add value by providing technical assistance during this stage and it is not unusual for us to have a technical power systems engineer working directly with the customer.

5. Production

The customer commences production of their product and XP Power’s revenue stream starts. This revenue stream typically continues for seven to eight years depending on the application and end market.

Our business model has evolved from that of a specialist distributor, to designer, to design manufacturer..

REVENUE STREAMS

  • We gain substantial revenue annuity over the life cycle of a product. The design in cycle is typically 18–24 months.
  • Once designed in to a customer’s programme, we generate ongoing revenue streams that typically continue to seven to eight years depending on the application and end market. 

We are part of the Responsible Business Alliance (RBA)

Our employees can take a day of paid time off to support local community activities

74 pence

dividend per share

 

3.97

Employee cultural survey score

20

additional product families to our portfolio during 2020

SHORT-TERM VALUE GENERATION FOR STAKEHOLDERS

OUR PEOPLE

  • A diverse workforce
  • A safe and healthy working environment
  • Talent management
  • Engagement

OUR CUSTOMERS

  • Quality and value
  • Innovation and expansion to further enhance value
  • High-efficiency product offering
  • Excellent service and support

OUR SUPPLIERS

  • Fair negotiation
  • Visibility on revenues
  • Dealing with a member of the Responsible  Business Alliance
  • Supply chain ethics and due diligence

OUR COMMUNITIES AND THE ENVIRONMENT

  • Community initiatives
  • Raising money for charities and volunteer work
  • A focus on reducing harmful emissions
  • Environmentally friendly design concepts

OUR SHAREHOLDERS

  • Dividend policy as shown below
  • Investing in a growing business with attractive margins and market opportunities

 

POWERING LONG-TERM VALUE

POWERING LONG-TERM VALUE FOR OUR STAKEHOLDERS

We have a clearly articulated strategy that we continue to refine and consistently execute. We strive to create an environment where our people can be at their best so they can, in turn, solve our customers’ power problem allowing them to get to market on time with our leading portfolio of products, combined with our excellent service and support. This is achieved through adopting sustainable business practices to ensure the business can continue to evolve and prosper for the benefit of all our stakeholders.

 

Revenue-lifecycle

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