Group Background

The Group

The Group provides power supply solutions to the electronics industry. Power supplies take the relatively high voltage alternating current output from the mains supply and convert it into various lower voltage, stable direct current outputs that are required to drive most electronic equipment. All electronic equipment requires a power supply.

The Market

The market is highly fragmented made up of hundreds of thousands of customers and thousands of competitors. Our target geographic coverage is Europe and North America. We estimate that our available market is $1.8 billon.

Our customers and industry segmentation

Our customers are original equipment manufacturers who can be characterised as having expertise in their particular area, whether it be medical devices, communications or industrial automation but generally do not have in-house power supply expertise. XP provides this expertise and assists our customers to design in a suitable power supply from our extensive range of products that meet the customer’s cost and technical requirements. Technical requirements often involve helping the customer meet the relevant equipment safety standards that operate in their particular industry such as relevant Medical or Telecom standards as well as Electro Magnetic Compatibility.

We segment our customer base into the following industries:

We have industry specialists who are versed in technical requirements and power supply legislation applicable to each of these different sectors. This way our people can add genuine value to our customers during in the design in phase but can also use the knowledge they gain from these customers to develop new products to meet the needs of the market.

Products

The need for our customers to differentiate their product from that of their competitors gives rise to a vast number of power supply requirements to satisfy the endlessly increasing combinations of voltages at different power levels and different mechanical formats.

The Group has over 5,000 products at its disposal plus access to custom manufacturing capability where necessary. The products range from AC to DC power supplies, DC to DC converters necessary for Distributed Power Architectures, through to Power Protection Products. The Group also provides ancillary products such as filters and fans necessary for meeting Electro Magnetic Compatibility (EMC) legislation and thermal management.

We also provide a full value add capability to our customers. This involves providing the power supply in a format that makes it easier and therefore more cost effective for the customer to integrate into their product. This may require providing special housings, thermal and EMC management and specific cable harnesses or connectors.

Competition

Our competition ranges from numerous small custom manufacturers, mid tier manufacturers and distributors of Asian manufacturers. Consolidation continues to occur in the industry as scale, time to market, shorter product life cycles, keeping pace with legislation and design costs make it harder for the small custom manufacturers to compete.

Our aim is to be the leading provider of power supplies in our target market, the mid-tier of the power supply industry in North America and Europe.

Product development

Our model is to design the power supply using one of our design engineering groups around the world and manufacture the power supply in the Far East. Our product range is supplemented by products from key third parties. In the course of time we expect the mix of our business to be approximately 75% our product and 25% third party product.

We have design engineering teams in Southern California, New England, United Kingdom, Taiwan and China.

Engineering services

Equipment design involves meeting the relevant safety standards that apply to a particular industry as well as EMC legislation and thermal performance. Our customers may also require non standard output voltages or require the power supply in a format that makes it easier and therefore more cost effective to integrate into their equipment. This may involve incorporating several power supplies into one chassis, adding signals, special housings, thermal and EMC management and specific cable harnesses or connectors.

Our engineering services group has centres throughout Europe and North America. They offer EMC pre-compliance facilities, thermal management advice and general pre and post application support. They also offer next day delivery of customer specific AC-DC power solutions with full safety agency approvals from our range of configurable power supplies. For a fully integrated solution the use of 3D computer generated design allows us to quickly generate a proposal with no commitment from the customer.

Our mission

To inspire our people to be the Experts in Power delivering genuine value to our customers.

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